Salesforce to HubSpot migration where marketing already uses HubSpot
The portal already exists, so the migration is a merge rather than a clean build.
Solution challenges
These are approaches and experience, not universal prescriptions. Each one sets out the architecture considerations, the common failure points and what is worth resolving in discovery.
8 results
The portal already exists, so the migration is a merge rather than a clean build.
Deciding what HubSpot owns, what the ERP owns, and how they stay consistent.
High-volume transactional data that has to be useful, not just present.
Group structures, subsidiaries and multi-contact buying committees.
Several teams, different processes, one portal.
Numbers the finance team and the commercial team both accept.
HubSpot supports the process without holding the data it should not hold.
An existing portal that has stopped reflecting how the business works.