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Why Forbidden

Operational complexity is usually the real problem. CRM is just where it becomes visible.

Forbidden is an Elite HubSpot partner built to sit alongside HubSpot teams on the deals that don't fit a template: multi-system architecture, migrations from an incumbent CRM, and portals that need rebuilding rather than extending.

Credentials

Each credential shows its source and the period it relates to. Time-sensitive figures are reviewed before publication.

  • HubSpot Solutions Partner: Elite

    HubSpot Solutions Partner: Elite

    Top tier of the HubSpot Solutions Partner Programme.

  • HubSpot CRM Data Migration Accreditation

    HubSpot CRM Data Migration Accreditation

    HubSpot accreditation for CRM data migration delivery.

  • Software Industry Specialist

    Software Industry Specialist

    HubSpot industry specialism for software businesses.

  • Information Technology Industry Specialist

    Information Technology Industry Specialist

    HubSpot industry specialism for IT businesses.

  • Silver Partner

    Silver Partner

    Tier history: Forbidden progressed through the partner tiers to Elite.

  • Top 5

    Top 5 Partner in EMEA for Customer Retention

    Ranked in the top five HubSpot partners in EMEA for customer retention.

    As of 2025

  • Construction Industry Specialist

    Construction Industry Specialist

    HubSpot industry specialism for construction businesses.

  • 125.5%

    HubSpot Net Revenue Retention

    Net revenue retention across the HubSpot install base Forbidden supports.

    As of 2025, year to date

  • HubSpot Onboarding Accreditation

    HubSpot Onboarding Accreditation

    HubSpot accreditation for onboarding delivery.

  • Top 1%

    Top 1% Global HubSpot Partner

    Forbidden sits in the top 1% of HubSpot partners globally.

  • Aircall Silver Solution Partner

    Official Aircall Silver Solution Partner alongside HubSpot Elite status.

How we work together

The practical questions an SE has before involving a partner

Who joins technical discovery and solution design?
Senior delivery people, not a presales layer that hands off to someone else afterwards. The person shaping the solution is accountable for it being deliverable.
How does Forbidden investigate unknowns before committing?
Unknowns are named as unknowns. Where an API, data model or process is unproven, we say so and scope the investigation rather than asserting a solution that hasn't been tested.
Who owns scope, assumptions and delivery boundaries?
Forbidden documents scope, assumptions, dependencies and explicit exclusions. What sits outside the boundary is written down, not implied.
How are responsibilities split between HubSpot, Forbidden and the customer?
HubSpot owns the licence and commercial relationship. Forbidden owns solution design and delivery. The customer owns decisions, data quality and internal adoption. We make that explicit early so nothing falls between the three.
What will an SE receive after a discovery or scoping discussion?
A written solution position: the requirement as we understand it, the proposed architecture, the assumptions, the risks and where more investigation is needed.
How does knowledge pass from presales into delivery?
The same senior people carry the solution into delivery. Discovery output becomes the delivery baseline rather than being rewritten by a separate team.
When is Forbidden particularly well suited to a deal?
Multi-system architectures, migrations away from an incumbent CRM, operationally complex businesses, portals that need rebuilding, and deals where a technical objection is stalling progress.

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