Solution challenges
Solution challengeDelivered
Rebuilding an underperforming HubSpot portal
An existing portal that has stopped reflecting how the business works.
Project-level detail for this record is still being verified internally. Treat the summary below as capability and approach, not as a specific delivered claim.
- Forbidden's experience
- Forbidden separates what is broken operationally from what is broken technically, and rebuilds the parts that change behaviour.
- Architecture considerations
- Audit of properties, pipelines, workflows and reporting actually in use
- Data quality and what is worth keeping
- Process redesign before configuration
- Sequencing so the business keeps running during the rebuild
- Adoption enforcement so the rebuild holds
- Common failure points
- Rebuilding the same structure with better labels
- Migrating bad data into a clean build
- No adoption plan, so the portal degrades again
- Changing everything at once and losing the team
- Worth resolving in discovery
- What do users work around today?
- Which reports does leadership actually look at?
- What must keep working during the rebuild?
- What caused the drift the first time?