Solution challenges
Solution challengeDelivered
Complex B2B accounts and associations
Group structures, subsidiaries and multi-contact buying committees.
Project-level detail for this record is still being verified internally. Treat the summary below as capability and approach, not as a specific delivered claim.
- Forbidden's experience
- Forbidden designs the association model around how the business actually sells, then enforces it with process rather than hoping for discipline.
- Architecture considerations
- Parent and child company structures and their reporting implications
- Association labels for roles across buying committees
- Deal-to-company relationships where more than one entity is involved
- Territory, ownership and permission implications of group structures
- Reporting rollups across a group
- Common failure points
- Flat company structures that hide group revenue
- Association labels created but never used
- Ownership rules that break when an account spans regions
- Reporting built before the association model is agreed
- Worth resolving in discovery
- Does revenue need to be reported at group level?
- How many entities are typically involved in one deal?
- Who owns the relationship when a group spans territories?
- What does the current structure make impossible to see?