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Sectors
SectorDelivered

SaaS

Subscription revenue models, product-led motions and renewal-critical reporting.

Project-level detail for this record is still being verified internally. Treat the summary below as capability and approach, not as a specific delivered claim.

Summary
Forbidden works with SaaS businesses running HubSpot across acquisition, onboarding and renewal.
Operating model
Recurring revenue, trials and product signups, expansion and churn tracked alongside new business.
Recurring challenges
  • Product signup data landing outside the CRM
  • Renewal and expansion tracked in spreadsheets
  • Sales and customer success working from different records
Systems commonly encountered
  • Stripe
  • Product usage databases
  • Zendesk
  • Intercom