Migrations
MigrationDelivered
ActiveCampaign
Forbidden has migration experience moving clients from ActiveCampaign to HubSpot.
Project-level detail for this record is still being verified internally. Treat the summary below as capability and approach, not as a specific delivered claim.
- Group
- Marketing
- What typically moves
- Contacts, lists and tags, email assets, forms, and automation sequences.
- What gets redesigned in HubSpot
- Tag-based segmentation rebuilt as HubSpot properties and lists, automations rebuilt as workflows, and subscription and consent handling.
- Main delivery challenges
- Tag sprawl with no clear meaning, deliverability and domain setup, and consent data that must move accurately.
- Forbidden's approach
- Translate tags into a deliberate property model, rebuild automation rather than copy it, and protect deliverability through the move.
- Useful discovery questions
- What do the tags actually represent?
- What consent and subscription data has to carry over?
- Which automations still run the business?